A recent application in the Vitality Shared-Value Insurance model is the launch of
Vitality Active Rewards with Apple Watch
- a global collaboration between Vitality and Apple to create a scalable platform that promotes, tracks and incentivizes physical activity.
This offering combines the functionality and appeal of Apple Watch with frequent incentives to encourage healthy behaviors.
The increased physical activity of Vitality members generates actuarial surplus in the insurance product, which is used to fund the cost of Apple Watch for highly engaged members.
Early results from South Africa demonstrate that
levels have increased by 81% since the introduction of this benefit.
The benefit is now available to over
1.1 million Vitality
members in United States, the United Kingdom, China and South Africa, with a further roll-out to several new markets planned over the next 12 months.